In Ty’s idyll, you buy a girl a pair of shoes and then have sex with her on a yacht and that’s a healthy relationship. The second and third-person boasts are about having sex just as often as they’re about having had sex. On Campaign, sex is currency and there’s an economic surplus. Its aplomb makes “Stealing” a career highlight. He has no business making a song as sweet as “Stealing,” an acoustic detour where he sings about “stealing all these bitches’ hearts.” Responses online are equal parts enamored and exasperated.

Ty sounds nothing like a “real” singer except that he’s so damn good at it. He has a monopoly on catchy hooks whose honeyed melodies invite his scratchy, unpracticed croon. Ty builds songs around half-sung, half-chanted refrains that owe as much to R. ( Campaign is an album in that you have to pay for it and a mixtape in that it’s lighter on features and promo than Free TC.

Campaign has lower stakes it celebrates simpler, sexier R&B themes than recent Canadian emotional duress. His collaborations with Metro Boomin, Jagged Edge, and Babyface, his saccharine ballads, his serial womanizing, and his perennial headband and dreads aspire to a bygone rockstardom.įree TC tried for a larger than life pop record and sometimes succeeded, like with its female empowerment centerpiece that had Kanye, Diddy, and an expensive-sounding string section on it. He’s a singer who graduated from ratchet hedonism to an unexpected eclecticism thanks to his serious songwriting bonafides. Ty Dolla $ign is the fourth Black Beatle, an inescapable presence in rap and R&B.

Ty dolla ign campaign album